Target marget Essay Example | Topics and Well Written Essays - 250 words

Target marget - Essay Example p.). While innovators are proven â€Å"risk takers† who are the â€Å"first 2.5%† that will purchase a product, and early adopters are the ones who will purchase a product after some positive response from the overall market (about 13.5% of consumers), the early majority are the group of consumers who actually tends to avoid risk and purchase a product after majority of the market have already made a positive response about the product (34% of consumers) (â€Å"Product Diffusion Curve,† n. p.). Meanwhile, consumers in the late majority group are characterized by skeptic consumers who are only willing to purchase a product after the product is already commonly used (another 34%), and laggards are the ones that will last purchase a product (16% of consumers) (quickmba.com, n. p.). With this knowledge, I will choose to target the early majority; given that I am offering a new product, I would package the product to immediately generate positive response and interest . I am optimistic that getting the support of the early majority would lead the product to be accepted by majority of consumers. Works Cited â€Å"Product Diffusion Curve.† Quickmba.com. Quickmba, n. d. Web. 14 February 2011.