GLOBAL BUSINESS Essay Example | Topics and Well Written Essays - 2000 words

GLOBAL BUSINESS - Essay Example This business report further illustrates the idea that studying the business environment can help in the actual planning and decision-making activity. This is evident in the case of SWOT analysis and Force Field analyses, both are important for actual decision-making technique. Furthermore, highlighting the case of ‘The Guardian’ and the actual scenario in the newspaper industry in the developed economies will help us understand more about the potential impact of the mentioned analyses. Table of Contents Executive Summary 2 Introduction 4 Findings 4 SWOT Analysis of ‘The Guardian’ 5 Description of Lewin’s Force Field Analysis 7 Force Field Analysis of the newspaper industry in the developed economies 7 Description of the Indian newspaper industry 7 Conclusion 8 References 9 Introduction The newspaper industry especially in the developed countries is going through a remarkable change. There are factors that can help explain this change. Although the pe riod of change has taken its place in the developed economies, the story is quite different in India. To deal more of this, the following points are included in this business report. Description of a PEST analysis, its purpose and the business benefit. A PEST analysis for the newspaper industry in the developed economies. ... Description of PEST Analysis. PEST analysis is essentially part of every planning activity, as its sheer purpose is to consider Political, Economic, Socio-cultural and Technological changes in the business environment. This even leads to a high level of decision-making capability or reasonable decisions of the manager, as there will be exposure to probable changes prevailing in the business environment. These changes will therefore help the business world to find ways and means in order to create the remarkable opportunities linked to them. This leads the business world to consider PEST analysis as a management tool that is capable to give smart management and advanced warning of threats, pushing the yellow button to consider finding the right alternative courses of actions to take and outlining the best moves to do to change path if it is necessary. With this, the employment of PEST analysis will be able to guarantee at some certain level the ability of the business not to fall into serious mishaps, but rather a more meaningful view or approach of the new business environment. With the serious challenge linked to the prevailing changes that the newspaper industry in the developed countries is facing today, a PEST analysis is necessary to plan for the necessary courses of actions before things might be too late. PEST analysis for the newspaper industry in the developed countries. The online article, ‘Who killed the newspaper’ reveals some insightful information concerning the probable reasons why the newspaper industry in the developed countries is facing a significant challenge at the moment despite its success in the past years. a. Political. It is revealed that